In order to transform itself from a ‘branded house’ to a ‘house of brands’, synergICE needed a comprehensive overhaul of its visual design and content. Our challenge was to maintain the legacy of the parent company while putting a new brand on the map at the world’s largest biopharmaceutical event – CPhI. As fun as it was to solve the problems with a few words, it was even more enjoyable when we were able to display our creatives in Frankfurt, Germany.